About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
- Niche – Health Foods
- Language – English
- Category – E-commerce Marketing
- Prompt Title – VEO 3 Prompt for Vegan Snack Product Ad
Prompt Details
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### **The Optimized Dynamic AI Prompt Template for VEO 3**
This template is designed to be a “plug-and-play” structure. You will replace the bracketed `[placeholder]` text with your specific product and campaign details.
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**PROMPT STARTS HERE**
**`[VEO 3 – DYNAMIC PROMPT FOR E-COMMERCE VIDEO AD]`**
**`[VERSION 1.0]`**
**`[PROJECT: VEGAN HEALTH SNACK AD]`**
**## 1. AI ROLE & GOAL ##**
**Role:** Act as an expert creative director, cinematographer, and marketing strategist specializing in the health and wellness CPG (Consumer Packaged Goods) sector. Your target audience is discerning, health-conscious, and digitally native.
**Goal:** Generate a complete, scene-by-scene shot list and creative direction for a **[Specify Ad Duration, e.g., 15-second, 30-second]** high-energy, visually stunning video advertisement. The final video must be optimized for **[Specify Platform, e.g., Instagram Reels, TikTok, YouTube Pre-Roll]**, with a **[Specify Aspect Ratio, e.g., 9:16 vertical, 16:9 horizontal]** aspect ratio. The ad’s primary objective is to drive clicks to our e-commerce product page and increase conversions.
**## 2. CORE CONTEXT & BRAND IDENTITY ##**
* **Product Name:** `[Your Vegan Snack Product Name, e.g., “Sunstone Superfood Bites”]`
* **Product Description:** `[Briefly describe the product. What is it? What’s the texture and flavor profile? e.g., “Chewy, date-sweetened energy bites made with organic oats, cacao nibs, and ashwagandha for stress relief.”]`
* **Key Differentiators / USPs (Unique Selling Propositions):**
* `[USP 1: e.g., “Made with only 5 whole-food, organic ingredients.”]`
* `[USP 2: e.g., “No added sugar, gluten-free, and plant-based.”]`
* `[USP 3: e.g., “Infused with adaptogens for a ‘calm energy’ boost.”]`
* **Target Audience Persona:** `[Describe your ideal customer in detail. e.g., “Elena, 29, a freelance graphic designer and yoga enthusiast. She values clean ingredients, sustainability, and convenience. She’s often busy and looks for healthy snacks to fuel her creative work and active lifestyle without causing an energy crash. She shops online and is influenced by authentic, aesthetic content.”]`
* **Brand Voice & Vibe:** `[Describe your brand’s personality. e.g., “Vibrant, authentic, trustworthy, encouraging, and connected to nature. We are aspirational but accessible.”]`
**## 3. CREATIVE & CINEMATIC DIRECTION ##**
* **Overall Mood & Aesthetic:** Uplifting, energetic, authentic, and satisfying. The feeling should be one of “effortless wellness.” The visual style is clean, modern, and inspired by nature.
* **Visual Style:**
* **Lighting:** Bright, soft, natural light. Think golden hour sun filtering through a window or dappled light under a tree. Avoid harsh, artificial lighting.
* **Color Palette:** Earthy and natural tones as a base (beiges, soft greens, wood tones) with vibrant, saturated pops of color from the key ingredients and packaging. The primary brand color, `[Your Brand’s Primary Color]`, should be subtly integrated.
* **Texture:** Highly tactile and sensory. Emphasize the textures of the ingredients (e.g., the roughness of oats, the glossiness of dates, the powder of a superfood).
* **Pacing & Editing:** Fast-paced but not jarring. Use a mix of quick cuts, speed ramps, and smooth, flowing transitions that match the beat of the music. The rhythm should feel energetic and modern.
* **Audio Direction:**
* **Music:** An upbeat, lo-fi instrumental or an indie-pop track with a positive, driving beat. The music should evoke a feeling of focus and gentle energy. No generic corporate stock music.
* **Sound Effects (SFX):** Hyper-realistic, ASMR-style sounds. Emphasize the crinkle of the wrapper, the satisfying soft bite into the snack, the sprinkle of an ingredient. These sounds should be crisp and clear.
**## 4. SCENE-BY-SCENE BREAKDOWN (SHOT LIST) ##**
**`[INSTRUCTIONS: Follow this structure for a compelling narrative arc: Hook -> Problem/Need -> Solution/Product Intro -> Benefits/Sensory Experience -> Call to Action]`**
**Scene 1: The Hook (0-3 seconds)**
* **Setting:** `[Describe an aspirational yet relatable setting for your target audience, e.g., “A beautifully lit, minimalist home office with plants.”]`
* **Action:** A dynamic, fast-paced montage of a person’s hands performing a relevant activity. Quick cuts: typing on a laptop, sketching in a notebook, rolling out a yoga mat. The person is clearly focused and in their flow state.
* **Camera:** Extreme close-ups (ECU) on the hands and actions. Use a slight slow-motion effect on one of the shots for dramatic flair.
* **On-Screen Text:** **`[Your Hook Text, e.g., “Hit that 3 PM slump?”]`** in a clean, bold font.
**Scene 2: Introducing the Solution (4-7 seconds)**
* **Setting:** Same as Scene 1.
* **Action:** The person’s hand reaches for the `[Product Name]` package, which is sitting elegantly on the desk. The packaging is clean and catches the light perfectly. The hand opens the wrapper with a satisfying crinkle (emphasize SFX).
* **Camera:** Macro shot of the product packaging, then a smooth rack focus to the product itself as it’s revealed. The camera slowly pushes in on the bite/bar, highlighting its texture.
* **On-Screen Text:** **`[Product Benefit 1, e.g., “Fuel Your Focus. Naturally.”]`**
**Scene 3: Ingredient Showcase (8-10 seconds)**
* **Setting:** A clean, abstract space with a neutral, textured background (e.g., slate, light wood).
* **Action:** A visually stunning, “deconstructed” shot. Key ingredients `[List 2-3 key ingredients, e.g., “cacao nibs, organic oats, and dates”]` fall or float in beautiful super slow-motion. Perhaps a splash of oat milk or a sprinkle of matcha powder.
* **Camera:** High-frame-rate slow-motion. A cinematic orbiting shot around the floating ingredients.
* **On-Screen Text:** Simple labels appear next to each ingredient: **`[e.g., “Organic Cacao”]`, `[e.g., “Gluten-Free Oats”]`**.
**Scene 4: The Experience & Feeling (11-13 seconds)**
* **Setting:** Transition back to the person, now in a slightly different, more relaxed context. `[e.g., “Smiling and looking out the window, taking a mindful pause.” or “Easily packing the snack into a gym bag.”]`
* **Action:** The person takes a satisfying, deliberate bite of the `[Product Name]`. A genuine smile of enjoyment and relief appears on their face. The feeling is one of replenished energy and calm.
* **Camera:** Medium close-up on the person’s face to capture their authentic expression. A subtle lens flare adds a warm, positive glow.
* **On-Screen Text:** **`[Product Benefit 2 / Feeling, e.g., “Calm Energy. Zero Crash.”]`**
**Scene 5: Call to Action (CTA) (14-15 seconds)**
* **Setting:** Clean, simple background featuring your brand color.
* **Action:** A crisp “product hero shot.” The `[Product Name]` package is shown clearly, perhaps next to a single, perfect-looking bite. The brand logo animates cleanly onto the screen.
* **Camera:** Static, clean studio shot. Perfect lighting.
* **On-Screen Text:** **`[Your Call to Action, e.g., “Shop Now & Feel the Difference”]`**.
* **Graphics:** Add your website URL `[YourWebsite.com]` and a “Shop Now” button graphic.
**## 5. CONSTRAINTS & WHAT TO AVOID ##**
* **AVOID:** Generic stock video footage. All talent should look authentic and relatable, not like models.
* **AVOID:** A sterile, “lab-coat” or overly clinical health food aesthetic. Keep it warm and human.
* **AVOID:** Cluttered or messy backgrounds. Maintain a clean, aspirational look.
* **AVOID:** Cheesy or exaggerated reactions to eating the snack. Expressions must be genuine.
**PROMPT ENDS HERE**
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***
### **Example Prompt in Practice**
Here is the above template filled out for a fictional vegan snack product called “Zenith Bites.”
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**PROMPT STARTS HERE**
**`[VEO 3 – DYNAMIC PROMPT FOR E-COMMERCE VIDEO AD]`**
**`[VERSION 1.0]`**
**`[PROJECT: ZENITH BITES – MATCHA ENERGY PODS AD]`**
**## 1. AI ROLE & GOAL ##**
**Role:** Act as an expert creative director, cinematographer, and marketing strategist specializing in the health and wellness CPG sector. Your target audience is discerning, health-conscious, and digitally native.
**Goal:** Generate a complete, scene-by-scene shot list and creative direction for a **15-second** high-energy, visually stunning video advertisement. The final video must be optimized for **Instagram Reels**, with a **9:16 vertical** aspect ratio. The ad’s primary objective is to drive clicks to our e-commerce product page and increase conversions.
**## 2. CORE CONTEXT & BRAND IDENTITY ##**
* **Product Name:** “Zenith Bites”
* **Product Description:** “Chewy, nutrient-dense energy pods made with ceremonial-grade matcha, creamy almond butter, and Medjool dates. They provide sustained, jitter-free energy.”
* **Key Differentiators / USPs (Unique Selling Propositions):**
* “Sustained, calm energy from Japanese matcha.”
* “No added sugar, dairy-free, and 100% plant-based.”
* “Handmade with just 5 organic ingredients.”
* **Target Audience Persona:** “Maya, 32, is a tech project manager and weekend hiker. She juggles a demanding job with her passion for the outdoors. She needs a quick, clean, and reliable source of energy that won’t lead to a sugar crash. She is eco-conscious and appreciates minimalist, beautiful branding.”
* **Brand Voice & Vibe:** “Mindful, modern, premium, and calm. We are sophisticated yet grounded in nature.”
**## 3. CREATIVE & CINEMATIC DIRECTION ##**
* **Overall Mood & Aesthetic:** Focused, calm, revitalizing, and premium. The feeling is a “deep breath in a busy day.” The visual style is minimalist and elegant.
* **Visual Style:**
* **Lighting:** Bright, indirect morning light. Soft shadows that create depth.
* **Color Palette:** A base of muted tones like concrete grey, soft white, and natural wood, with a vibrant, electric green from the matcha as the hero color. The primary brand color, a deep forest green, should be used for text and packaging accents.
* **Texture:** Focus on the smoothness of the almond butter, the fine powder of the matcha, and the dense, chewy texture of the Zenith Bite.
* **Pacing & Editing:** Begins with quick cuts to establish a busy feel, then transitions to smoother, more deliberate pacing as the product is introduced.
* **Audio Direction:**
* **Music:** A modern, chill-hop instrumental track with a simple, catchy beat.
* **Sound Effects (SFX):** The gentle whisking of matcha, the satisfying tear of the wrapper, a soft, chewy bite sound.
**## 4. SCENE-BY-SCENE BREAKDOWN (SHOT LIST) ##**
**Scene 1: The Hook (0-3 seconds)**
* **Setting:** A sleek, organized desk with a high-end laptop and a notebook.
* **Action:** Quick cuts: Fingers flying across a keyboard. A mouse clicking rapidly. A hand writing a to-do list. The pace feels slightly frantic.
* **Camera:** Macro close-ups on the actions, using a match-cut editing style.
* **On-Screen Text:** **”Mind Racing? Body Lagging?”** in a serif font.
**Scene 2: Introducing the Solution (4-7 seconds)**
* **Setting:** Same desk.
* **Action:** A hand gracefully slides a single, elegant “Zenith Bites” package into the frame. The hand unwraps it, revealing a perfectly round, deep green energy pod.
* **Camera:** A top-down “flat lay” shot that transitions into a slow-motion push-in on the Zenith Bite as it’s unwrapped.
* **On-Screen Text:** **”Find Your Zenith.”**
**Scene 3: Ingredient Showcase (8-10 seconds)**
* **Setting:** A minimalist, dark slate surface.
* **Action:** A stunning visual of vibrant green matcha powder being sifted in slow-motion. It dusts over a few perfect almonds and a glistening Medjool date.
* **Camera:** High-frame-rate macro shot. The lighting catches every fine particle of the powder.
* **On-Screen Text:** **”Organic Matcha. Almonds. Dates. That’s It.”**
**Scene 4: The Experience & Feeling (11-13 seconds)**
* **Setting:** The person is now leaning back in their chair, looking calmly at a plant by the window.
* **Action:** They take a mindful bite of the Zenith Bite. Their shoulders relax, and a subtle, contented smile appears. The feeling is pure, focused calm.
* **Camera:** Medium shot from the side, with the soft window light illuminating their peaceful expression.
* **On-Screen Text:** **”Sustained Energy. Total Focus.”**
**Scene 5: Call to Action (CTA) (14-15 seconds)**
* **Setting:** A clean, soft grey background.
* **Action:** The Zenith Bites package and one pod are displayed perfectly. The logo “Zenith Bites” animates in with a gentle fade.
* **Camera:** Static studio product shot.
* **On-Screen Text:** **”Elevate Your Day. Shop Now.”**
* **Graphics:** Add `zenithbites.com` and a “Shop Now” swipe-up arrow graphic.
**## 5. CONSTRAINTS & WHAT TO AVOID ##**
* **AVOID:** Any imagery related to extreme sports or intense, sweaty workouts. This is about calm, focused energy.
* **AVOID:** Overly bright, saturated colors outside of the hero matcha green. Keep the palette sophisticated.
* **AVOID:** Jarring jump cuts. Transitions should be smooth and flowing.
* **AVOID:** Talent looking stressed. The “before” is busy and focused, not anxious. The “after” is calm and centered.
**PROMPT ENDS HERE**