About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
- Niche – Fashion & Footwear
- Language – English
- Category – Product Launch / Instagram Ads
- Prompt Title – VEO 3 Prompt for Eye-Catching Shoe Brand Launch Video
Prompt Details
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### **Optimized AI Prompt Template for VEO 3: Shoe Brand Launch**
This template is structured to give the AI maximum context and creative direction, ensuring the output is detailed, on-brand, and aligned with the goals of a product launch on social media.
**Instructions for Use:**
Copy and paste the entire structure below and replace the bracketed `[placeholder text]` with your specific details. The more descriptive and evocative your language, the better the AI’s output will be.
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**`[PROMPT START]`**
**`0. CORE DIRECTIVE`**
Generate a 15-second, high-energy, and visually stunning product launch video for a new shoe brand. The video must be in a 9:16 vertical aspect ratio, optimized for Instagram Reels and Ads. The focus should be on the unique design features of the shoe, conveying a mood of modern confidence and urban exploration. The visual style should be cinematic, polished, and high-fashion.
**`1. PROJECT OVERVIEW`**
* **Brand Name:** `[Your Brand Name]`
* **Product Name:** `[Your Shoe’s Model Name]`
* **Niche:** `[e.g., Luxury Streetwear, Sustainable Athleisure, Techwear, Modern Formal]`
* **Target Audience:** `[e.g., Gen Z fashion enthusiasts, urban professionals, eco-conscious millennials]`
* **Purpose:** `[Product Launch / Instagram Ad]`
* **Video Length:** `[e.g., 15 seconds]`
* **Platform & Aspect Ratio:** `[Instagram Reels / 9:16 Vertical]`
**`2. OVERALL AESTHETIC & MOOD`**
* **Core Mood:** `[e.g., Confident, rebellious, minimalist, futuristic, elegant, rugged]`
* **Visual Style:** `[e.g., Cinematic realism, hyper-detailed macro, sleek commercial, grainy film look, neo-noir]`
* **Color Palette:** `[e.g., Monochromatic with a single accent color (e.g., electric blue), warm golden hour tones, high-contrast black and white, desaturated urban grays with neon highlights]`
* **Lighting:** `[e.g., Dramatic, low-key studio lighting with sharp shadows; soft, diffused natural light; wet, reflective neon city lights at night]`
**`3. THE PRODUCT: [Your Shoe’s Model Name]`**
* **Description:** A detailed description of the shoe is critical.
* **Silhouette:** `[e.g., Sleek, low-profile runner; chunky, architectural sole; high-top with utility straps]`
* **Key Materials & Textures:** `[e.g., Supple Italian leather with a matte finish, breathable holographic mesh, recycled ocean plastic knit, polished chrome hardware, translucent rubber sole]`
* **Unique Features to Highlight:** `[e.g., A magnetic clasp system, a water-repellent coating causing water to bead off, a unique tread pattern, a reflective logo that catches the light]`
* **Colorway(s):** `[e.g., “Obsidian Black” with “Volt Green” accents]`
**`4. SHOT-BY-SHOT SEQUENCE (Detailed Storyboard)`**
This section breaks the video into distinct scenes.
* **Scene 1: The Intrigue**
* **Duration:** 2-3 seconds
* **Setting:** `[e.g., A minimalist concrete studio, a dark, rain-slicked alley]`
* **Shot Description:** `[e.g., Extreme macro shot of the shoe’s primary material. Light slowly glides across the texture, revealing its unique quality (e.g., the weave of a knit fabric, the iridescence of a panel). The shoe is not fully visible, creating mystery.]`
* **Cinematography:** `[e.g., Macro lens, slow camera push-in, rack focus from foreground texture to a sliver of the logo.]`
* **Scene 2: The Action**
* **Duration:** 4-5 seconds
* **Setting:** `[e.g., An urban environment at dusk, crossing a puddle on a city street, stepping onto a moving subway car]`
* **Shot Description:** `[e.g., Medium close-up, low angle shot focusing on the shoe in motion. A foot wearing the shoe steps confidently onto a wet surface, splashing water droplets in dramatic slow motion. The shoe remains perfectly clean, demonstrating its water-repellent feature.]`
* **Cinematography:** `[e.g., 120fps slow-motion, low-angle tracking shot, dramatic backlighting from city lights reflecting off the wet ground.]`
* **Scene 3: The Context**
* **Duration:** 4-5 seconds
* **Setting:** `[e.g., Rooftop overlooking a city skyline, a modern art gallery, bustling pedestrian crosswalk]`
* **Shot Description:** `[e.g., A series of quick, dynamic cuts showing a stylishly dressed model (face partially or fully obscured to focus on the product) wearing the shoes. Show the shoes from different angles as the person walks, pivots, and stands. Emphasize how the shoe complements the overall fashion-forward look.]`
* **Cinematography:** `[e.g., Fast-paced cuts, handheld GIMBAL shots following the model’s movement, a mix of medium and full shots.]`
* **Scene 4: The Hero Shot**
* **Duration:** 3-4 seconds
* **Setting:** `[e.g., Clean, abstract gradient background that matches the brand’s color palette]`
* **Shot Description:** `[e.g., A single, perfectly lit shoe rotates slowly in the center of the frame against a clean background. A simple text overlay appears: “[Product Name]”. This is followed by the brand logo and a call-to-action: “[Brand Name] – Shop Now”.]`
* **Cinematography:** `[e.g., Studio-style product shot, smooth 360-degree rotation, perfect lighting with no distracting shadows.]`
**`5. EDITING & PACING`**
* **Pacing:** `[e.g., Starts slow and mysterious, builds to a fast-paced, energetic middle, and ends on a clean, confident final shot.]`
* **Transitions:** `[e.g., Use quick cuts synchronized to a beat, a “match-on-action” cut between Scene 2 and 3, a clean cut to black before the final hero shot.]`
**`6. AUDIO & SOUND DESIGN (Conceptual)`**
* **Music:** `[e.g., A modern, minimalist lo-fi hip-hop track with a strong beat; an atmospheric, futuristic synth-wave track; an upbeat, confident electronic pop instrumental.]`
* **Sound Effects:** `[e.g., Subtle sounds to enhance realism: the gentle splash of water in slow motion, the soft scuff of the sole on concrete, a subtle electronic whoosh for the text animations.]`
**`7. TECHNICAL SPECIFICATIONS`**
* **Resolution:** 4K UHD (3840×2160)
* **Frame Rate:** 30fps (with specific scenes at 120fps for slow motion)
* **Format:** MP4
**`8. CONSTRAINTS & NEGATIVE PROMPTS`**
* **Avoid:** `[e.g., Cheesy stock video footage, generic-looking models, bright and overly happy commercial aesthetics, visible logos of other brands, blurry or out-of-focus shots.]`
* **Ensure:** `[e.g., The product is always the hero of the shot, the lighting is always intentional and moody, the overall feel is premium and high-end.]`
**`[PROMPT END]`**
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### **Example Prompt in Practice**
Here is the same template filled out for a fictional techwear shoe brand called “AEON” launching “The Flux” sneaker.
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**`[PROMPT START]`**
**`0. CORE DIRECTIVE`**
Generate a 15-second, high-energy, and visually stunning product launch video for a new shoe brand called AEON. The video must be in a 9:16 vertical aspect ratio, optimized for Instagram Reels and Ads. The focus should be on the unique design features of “The Flux” sneaker, conveying a mood of modern confidence and futuristic urban exploration. The visual style should be cinematic, neo-noir, and high-fashion techwear.
**`1. PROJECT OVERVIEW`**
* **Brand Name:** AEON
* **Product Name:** The Flux
* **Niche:** High-Fashion Techwear
* **Target Audience:** Gen Z and Millennial style-conscious urbanites, fans of cyberpunk and minimalist aesthetics.
* **Purpose:** Product Launch / Instagram Ad
* **Video Length:** 15 seconds
* **Platform & Aspect Ratio:** Instagram Reels / 9:16 Vertical
**`2. OVERALL AESTHETIC & MOOD`**
* **Core Mood:** Futuristic, confident, mysterious, sleek.
* **Visual Style:** Cinematic realism with a neo-noir influence.
* **Color Palette:** Desaturated urban grays, deep blacks, and electric cobalt blue highlights.
* **Lighting:** Wet, reflective neon city lights at night, creating long shadows and high-contrast specular highlights.
**`3. THE PRODUCT: The Flux`**
* **Description:**
* **Silhouette:** Sleek, mid-top sneaker with a sock-like fit.
* **Key Materials & Textures:** A hydrophobic matte black ballistic nylon upper, a translucent sole with an embedded LED strip, and a magnetic FIDLOCK clasp system on the ankle strap.
* **Unique Features to Highlight:** The way water beads off the ballistic nylon, the glow of the LED sole, and the satisfying “click” of the magnetic clasp.
* **Colorway(s):** “Midnight Black” with a “Cobalt Blue” LED glow.
**`4. SHOT-BY-SHOT SEQUENCE (Detailed Storyboard)`**
* **Scene 1: The Intrigue**
* **Duration:** 3 seconds
* **Setting:** A dark, minimalist background.
* **Shot Description:** Extreme macro shot of water droplets beading and rolling off the hydrophobic ballistic nylon of the shoe. The camera is so close you can see the fabric’s tight weave.
* **Cinematography:** Macro lens, ultra-slow-motion (120fps), with a single, sharp light source creating a high-contrast reflection on the water beads.
* **Scene 2: The Action**
* **Duration:** 5 seconds
* **Setting:** A rain-slicked alleyway at night, illuminated by blue and pink neon signs.
* **Shot Description:** Low-angle shot from behind as a person wearing “The Flux” strides confidently through a shallow puddle. As their heel strikes the water, the embedded LED in the translucent sole activates, casting a cobalt blue glow onto the splashing water ripples.
* **Cinematography:** 120fps slow-motion, tracking shot, focus locked on the shoe. The reflection of the neon signs on the wet pavement is prominent.
* **Scene 3: The Context**
* **Duration:** 4 seconds
* **Setting:** At the entrance of a modern subway station.
* **Shot Description:** A series of three quick cuts: 1) A close-up of the magnetic FIDLOCK clasp snapping shut with a satisfying click. 2) A medium shot of the person leaning against a concrete wall, showing how the sneakers complement their techwear outfit (cargo pants, technical jacket). 3) A shot looking down as they descend an escalator, the LED soles creating blue light trails. The model’s face is never fully shown.
* **Cinematography:** Rhythmic, fast cuts. The clasp shot is an extreme close-up. The escalator shot is a top-down angle.
* **Scene 4: The Hero Shot**
* **Duration:** 3 seconds
* **Setting:** A pure black, non-reflective void.
* **Shot Description:** “The Flux” sneaker is suspended, rotating slowly. The LED sole pulses with a soft blue light. The text “THE FLUX” fades in with a subtle digital glitch effect. This is followed by the “AEON” logo.
* **Cinematography:** Clean studio product shot, 360-degree rotation, key lighting perfectly accentuating the shoe’s silhouette.
**`5. EDITING & PACING`**
* **Pacing:** Begins slow and atmospheric, builds to a rhythmic, punchy sequence, and concludes with a clean, powerful hero shot.
* **Transitions:** The cuts are synchronized to a driving synth beat. Use a “match-on-action” cut from the puddle splash to the clasp clicking shut.
**`6. AUDIO & SOUND DESIGN (Conceptual)`**
* **Music:** A driving, minimalist synth-wave track with a deep bassline, reminiscent of the “Blade Runner 2049” soundtrack.
* **Sound Effects:** Amplified sound of water droplets, a sharp magnetic “click” for the clasp, a low electronic hum for the LED activation, and a subtle digital glitch sound for the text reveal.
**`7. TECHNICAL SPECIFICATIONS`**
* **Resolution:** 4K UHD (3840×2160)
* **Frame Rate:** 30fps (with Scenes 1 & 2 at 120fps for slow motion)
* **Format:** MP4
**`8. CONSTRAINTS & NEGATIVE PROMPTS`**
* **Avoid:** Cliché cyberpunk tropes like flying cars or excessive holograms. Do not show the model’s full face. Avoid bright, sunny environments. No other brand logos.
* **Ensure:** The video feels grounded, premium, and sophisticated. The blue LED glow is the primary color accent. The product’s technical features are clearly and beautifully demonstrated.
**`[PROMPT END]`**