About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
- Niche – Alcoholic Beverages
- Language – English
- Category – Branding & Social Media Ads
- Prompt Title – VEO 3 Prompt for Craft Beer Brand Video
Prompt Details
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### **Optimized Dynamic AI Prompt Template for Craft Beer Brand Video**
This template is designed to be a “master prompt” that you can easily adapt by filling in the bracketed `[variables]`. This dynamic structure allows you to generate consistent, on-brand video content for different products, campaigns, or seasonal themes without rewriting the entire prompt from scratch.
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#### **Part 1: Core Concept & Master Directives**
* **[Project Title]:** Craft Beer Social Media Ad – `[Campaign Name/Product Focus]`
* **[Brand Identity]:** `[Brand Name]` – A craft brewery that embodies `[Brand’s Core Values, e.g., adventure, community, tradition, innovation, rustic craftsmanship]`.
* **[Product Focus]:** `[Beer Name & Style, e.g., “Golden Summit” Hazy IPA]`
* **[Primary Goal]:** To create a `[Video Length, e.g., 15-second]` social media video ad that evokes a feeling of `[Desired Emotion, e.g., refreshing satisfaction, warm camaraderie, rugged exploration]` and showcases the premium quality and unique character of our beer.
* **[Target Audience]:** `[Audience Description, e.g., Millennials and Gen Z (21+), outdoor enthusiasts, urban foodies, connoisseurs of fine craft beverages]`. The video should resonate with their lifestyle and values.
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#### **Part 2: Visual & Aesthetic Direction**
* **[Overall Mood & Vibe]:** `[Mood Descriptors, e.g., Warm, authentic, cinematic, energetic, sophisticated, nostalgic, vibrant]`. The atmosphere should feel genuine and inviting, not like a generic stock video.
* **[Cinematic Style]:** Emulate the style of `[Filmmaker/Style Reference, e.g., a Terrence Malick film with natural light, a Wes Anderson-style symmetrical product shot, a dynamic and visceral commercial style]`. Focus on high-fidelity, photorealistic visuals. Use a shallow depth of field to draw focus to key subjects.
* **[Color Palette]:** Predominantly `[Key Colors, e.g., warm earth tones like amber, deep forest green, and rich browns, accented with the golden hue of the beer]`. The colors should be rich, slightly desaturated for a filmic look, and cohesive with the brand’s visual identity.
* **[Lighting Scheme]:** `[Lighting Description, e.g., Golden hour lighting, with long shadows and a warm, soft glow. Dappled sunlight filtering through trees. Moody, low-key indoor lighting from a fireplace or tungsten lamps]`. Avoid harsh, flat, or overly bright lighting.
* **[Pacing & Editing]:** A dynamic rhythm. Start with `[Pacing Style, e.g., smooth, slow-motion establishing shots, followed by quicker, energetic cuts of people interacting, and culminating in a dramatic slow-motion “hero shot” of the product]`. The editing should feel seamless and professional.
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#### **Part 3: Detailed Scene-by-Scene Breakdown**
**(Sequence of shots for a cohesive narrative)**
* **Scene 1: The Origin/Craft (2-3 seconds)**
* **Shot:** An extreme close-up, macro shot.
* **Subject:** `[Ingredient or Process, e.g., a handful of fresh, aromatic hops; golden barley grains pouring through fingers; a brewer checking a gleaming stainless steel fermentation tank]`.
* **Action:** Subtle, natural movement. Dust motes dance in a sunbeam hitting the subject.
* **Camera:** Slow, subtle push-in to create intimacy and focus on detail.
* **Scene 2: The Environment & Lifestyle (4-6 seconds)**
* **Setting:** A beautifully cinematic `[Location, e.g., a rustic mountain cabin patio at dusk, a vibrant urban rooftop bar with city lights twinkling, a lively backyard barbecue with friends, a cozy taproom with a fireplace]`.
* **People:** A diverse group of friends (`[Number] people, ages `[Age Range]`) who match the target audience. They are dressed in `[Clothing Style, e.g., stylish casual wear, comfortable outdoor gear]`. They should look authentic, with genuine expressions.
* **Action:** They are engaged in `[Activity, e.g., laughing and sharing stories around a campfire, playing a board game, clinking glasses in a toast]`. The focus is on connection and shared experience.
* **Camera:** A smooth, handheld tracking shot that moves through the scene, capturing candid moments.
* **Scene 3: The “Hero Pour” (3-4 seconds)**
* **Shot:** A dramatic, ultra slow-motion close-up.
* **Subject:** The `[Beer Name & Style]` is poured from the `[Can/Bottle/Tap]` into a `[Specific Glassware, e.g., clean, branded Willi Becher glass]`.
* **Details:** Emphasize the rich `[Beer Color, e.g., hazy golden-orange]` color, the cascade of tiny carbonation bubbles, and the formation of a perfect, creamy white head of foam. Capture the light refracting through the glass and liquid.
* **Camera:** Static or a very slow orbital shot, keeping the glass perfectly in focus.
* **Scene 4: The Product & The Moment (3-4 seconds)**
* **Shot:** A stunning hero shot of the final product.
* **Subject:** The full glass of beer sits next to the `[Product Packaging, e.g., beautifully designed can with intricate artwork or a sleek bottle with a minimalist label]`.
* **Details:** Crisp condensation slides down the side of the glass and can. The background is the lifestyle setting from Scene 2, now softly out of focus. A hand reaches in to pick up the glass.
* **Camera:** A rack focus from the can/bottle to the full glass.
* **Scene 5: The Climax & Brand Reveal (1-2 seconds)**
* **Action:** A final, satisfying shot of someone taking a refreshing sip, or a final group “cheers” where the glasses meet.
* **Overlay (for post-production reference):** The `[Brand Name]` logo and the `[Slogan/Tagline]` appear cleanly on screen.
* **Camera:** A clean cut to a final shot of the product against a simple, textured background (`[Background, e.g., weathered wood, slate]`).
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#### **Part 4: Technical Specifications & Constraints**
* **[Resolution]:** 4K Ultra HD for maximum detail and quality.
* **[Aspect Ratio]:** `[Ratio, e.g., 9:16 for Instagram/TikTok Reels, 1:1 for Instagram Feed, 16:9 for YouTube]`.
* **[Frame Rate]:** 24fps for a cinematic feel, with high-frame-rate capture for slow-motion sequences (interpreted as 24fps).
* **[Audio Direction (for reference)]:** Suggest an audio track that is `[Music Style, e.g., upbeat indie folk, chill electronic lo-fi, soulful blues rock]`. Sound design should include ambient sounds and the crisp, satisfying sound of the beer being opened and poured.
* **[Negative Prompts / Strict Exclusions]:**
* NO unrealistic or “plastic-looking” people.
* NO cheesy stock video clichés (e.g., exaggerated smiles, generic high-fives).
* NO blurry or out-of-focus shots (except for intentional shallow depth of field).
* NO watermarks, artifacts, or digital noise.
* NO depiction of irresponsible consumption.
* Ensure all branding elements (logo, can design) are accurate and high-fidelity.
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### **Example Prompt in Practice**
Here is the above template filled out for a specific brand and product.
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#### **Part 1: Core Concept & Master Directives**
* **[Project Title]:** Craft Beer Social Media Ad – Northwood Brewing “Trailblazer IPA” Launch
* **[Brand Identity]:** Northwood Brewing Co. – A craft brewery that embodies rugged exploration, authentic craftsmanship, and connection with nature.
* **[Product Focus]:** “Trailblazer IPA” – A West Coast IPA.
* **[Primary Goal]:** To create a 20-second social media video ad that evokes a feeling of adventurous satisfaction and warm camaraderie, and showcases the premium quality and unique character of our beer.
* **[Target Audience]:** Outdoor enthusiasts and craft beer lovers (25-40), who value experiences over possessions. The video should resonate with their adventurous lifestyle.
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#### **Part 2: Visual & Aesthetic Direction**
* **[Overall Mood & Vibe]:** Warm, authentic, cinematic, and inspiring. The atmosphere should feel like a rewarding moment at the end of a long day’s adventure.
* **[Cinematic Style]:** Emulate the style of a beautifully shot Patagonia commercial, focusing on natural light and epic landscapes. Use a shallow depth of field to draw focus to key subjects. High-fidelity, photorealistic visuals are essential.
* **[Color Palette]:** Predominantly warm earth tones: deep forest green, burnt orange of the sunset, and rich browns of weathered wood, accented with the bright amber hue of the IPA.
* **[Lighting Scheme]:** Golden hour lighting is critical. The scene is bathed in the last warm, soft glow of the setting sun, creating long shadows and a magical atmosphere.
* **[Pacing & Editing]:** A smooth, deliberate rhythm. Starts with an epic wide shot, moves to intimate, slow-motion details, and culminates in a satisfying hero shot of the product.
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#### **Part 3: Detailed Scene-by-Scene Breakdown**
* **Scene 1: The Origin/Craft (3 seconds)**
* **Shot:** An extreme close-up, macro shot.
* **Subject:** A brewer’s hand rubbing fresh, vibrant green Centennial hop cones, releasing their aromatic oils.
* **Action:** A few yellow pollen dust motes float through a sunbeam hitting the hops.
* **Camera:** Slow, subtle push-in to create intimacy and focus on texture.
* **Scene 2: The Environment & Lifestyle (6 seconds)**
* **Setting:** A stunning, panoramic view from a fire lookout tower in the mountains at sunset. A small, crackling campfire is nearby.
* **People:** A diverse couple (male and female, early 30s) dressed in practical, stylish outdoor gear (flannel shirts, hiking boots). They look authentically happy and tired from a day of hiking.
* **Action:** They are sitting on a wooden bench, smiling and clinking their Northwood Brewing cans together in a toast, with the epic mountain vista behind them.
* **Camera:** A smooth, handheld tracking shot that starts on the fire and moves up to reveal the couple and the landscape.
* **Scene 3: The “Hero Pour” (5 seconds)**
* **Shot:** A dramatic, ultra slow-motion close-up.
* **Subject:** The “Trailblazer IPA” is poured from its beautifully designed can into a clean, branded Northwood Brewing Co. pint glass.
* **Details:** Emphasize the clear, deep amber color of the IPA, the rush of tiny carbonation bubbles, and the formation of a perfect, rocky white head of foam. The setting sun backlights the pour, making the beer glow.
* **Camera:** A very slow orbital shot, keeping the glass perfectly in focus against the blurry mountain background.
* **Scene 4: The Product & The Moment (4 seconds)**
* **Shot:** A stunning hero shot of the final product.
* **Subject:** The full pint glass of IPA sits on a weathered wooden railing, next to the “Trailblazer IPA” can.
* **Details:** Crisp condensation slides down the side of the glass and can. The out-of-focus background shows the campfire embers glowing as twilight sets in. A hand reaches in to pick up the glass.
* **Camera:** A sharp rack focus from the detailed can artwork to the full, glowing pint glass.
* **Scene 5: The Climax & Brand Reveal (2 seconds)**
* **Action:** A final, satisfying shot of the man taking a refreshing sip, closing his eyes in contentment.
* **Overlay (for post-production reference):** The “Northwood Brewing Co.” logo and the tagline “Find Your Trail.” appear cleanly in a rustic, white font.
* **Camera:** A clean cut to the can and glass against the dark, starry sky.
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#### **Part 4: Technical Specifications & Constraints**
* **[Resolution]:** 4K Ultra HD.
* **[Aspect Ratio]:** 9:16 for Instagram Reels/Stories.
* **[Frame Rate]:** 24fps, with slow-motion sequences captured at 120fps.
* **[Audio Direction (for reference)]:** Suggest an uplifting, acoustic guitar-driven indie folk track, reminiscent of artists like Bon Iver or The Lumineers.
* **[Negative Prompts / Strict Exclusions]:**
* NO unrealistic or “plastic-looking” people.
* NO cheesy stock video clichés.
* NO blurry or out-of-focus shots (except for intentional depth of field).
* NO watermarks or artifacts.
* NO depiction of irresponsible consumption.
* Ensure the can design, featuring a stylized compass and mountain peak, is rendered with perfect accuracy.