Social Media Caption Prompt

About Prompt

• Prompt Type – Dynamic
• Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
• Niche – Marketing
• Language – English
• Category – Instagram / TikTok
• Prompt Title – Social Media Caption Prompt

Of course. Here is an optimized, dynamic AI prompt for generating social media captions in the marketing niche, designed for Instagram and TikTok and compatible with all major AI platforms.

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### **Optimized AI Prompt: The Dynamic Social Media Caption Generator**

**Instructions for User:**
Copy the entire text from `## PROMPT START ##` to `## PROMPT END ##` and paste it into your chosen AI platform. Then, simply replace the bracketed placeholders `[like this]` with your specific information.

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## PROMPT START ##

**1. ROLE & GOAL:**
Act as an expert Social Media Marketing Strategist and Viral Content Creator, specializing in audience engagement and direct-response copywriting for Instagram and TikTok. Your primary goal is to generate a set of high-performing, platform-optimized captions based on the detailed information I provide below. The captions must be designed to stop the scroll, spark conversation, drive engagement (likes, comments, shares, saves), and achieve the specified marketing objective.

**2. CONTEXT & INPUT DATA:**
Please use the following information to inform your creative process:

* **Brand Name:** `[Your Company Name]`
* **Product/Service Being Promoted:** `[Be specific, e.g., “Our new AI-powered productivity software for startups” or “A limited-edition line of sustainable activewear”]`
* **Target Audience Profile:**
* **Demographics:** `[e.g., “25-35 year old female entrepreneurs and side-hustlers in North America”]`
* **Psychographics & Interests:** `[e.g., “Interested in personal growth, business podcasts, tech trends, and work-life balance”]`
* **Pain Points/Challenges:** `[e.g., “They struggle with time management, feel overwhelmed by their to-do lists, and are looking for ways to work smarter, not harder.”]`
* **Aspirations/Desires:** `[e.g., “They want to scale their business, achieve financial freedom, and make a bigger impact without burning out.”]`
* **Content Description (The Video/Image):**
* **Visuals:** `[Describe exactly what is seen in the Reel/TikTok. e.g., “A fast-paced montage of a user easily organizing their tasks using our software’s drag-and-drop interface, ending with a shot of a completed, satisfying-looking project plan.”]`
* **Audio/Sound:** `[e.g., “Uses the trending sound ‘Work Smarter’ by XYZ artist, with upbeat, motivating music.”]`
* **Key Message/Takeaway:** `[e.g., “Our tool eliminates the chaos of project management.”]`
* **Primary Marketing Objective:** `[Choose ONE: e.g., “Drive traffic to our website’s free trial page,” “Increase sign-ups for our upcoming webinar,” “Generate comments by asking a specific question,” “Boost saves for educational content,” “Sell the featured product directly.”]`
* **Brand Voice & Tone:** `[e.g., “Empowering, witty, slightly informal, and tech-savvy. Avoid corporate jargon.”]`
* **Keywords to Include:** `[e.g., “productivity hack,” “startup tool,” “AI software”]`

**3. DETAILED INSTRUCTIONS & OUTPUT FORMAT:**

**A. Generate 3-5 Distinct Caption Variations.** Each variation should approach the content from a slightly different angle (e.g., one focuses on the pain point, another on the aspirational benefit, and a third is a direct, punchy call-to-action).

**B. Structure Each Caption with the “HVA” Framework:**
* **Hook (First 1-2 lines):** Start with a powerful, scroll-stopping sentence. This must be immediately visible before the “…more” button. Use a question, a bold relatable statement, a surprising statistic, or a “You know that feeling when…” scenario.
* **Value (Body Text):** Briefly elaborate on the hook. Explain the solution to the pain point, share a quick tip, or tell a mini-story that connects the visual content to the audience’s desires. Keep sentences short and use line breaks for readability.
* **Action (Call-to-Action – CTA):** End with a clear, low-friction, and compelling CTA that directly aligns with the **Primary Marketing Objective**.

**C. Hashtag Strategy:**
For each caption, provide a strategic mix of 3 hashtag groups. Do not just list random hashtags; group them as follows:
* **Niche-Specific (5-7 hashtags):** Directly relevant to your audience and topic (e.g., `#projectmanagementtools #startuplife #saas`).
* **Broad/Trending (3-5 hashtags):** Larger, more discoverable hashtags related to the general theme (e.g., `#productivity #tech #workfromhome`).
* **Branded (1-2 hashtags):** Your company’s unique hashtag (e.g., `#[YourCompanyName] #YourSloganHashtag`).

**D. Emoji Suggestions:**
Strategically sprinkle 2-4 relevant emojis throughout each caption to add personality and visual breaks.

**E. Formatting:**
Present the final output in a clean, organized, and copy-paste-ready format. Use markdown (bolding, bullet points) to clearly separate each caption variation and its corresponding elements.

**EXAMPLE OUTPUT STRUCTURE:**

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**✅ Caption Option 1 (Pain-Point Focused)**

**Caption:**
**(Hook)** Stop letting your to-do list run your life. 🤯
**(Value)** We get it. The chaos of sticky notes and endless tabs is killing your focus. This is why we built [Product/Service]—to turn your messy workflow into a streamlined masterpiece.
Imagine finishing your day feeling accomplished, not exhausted. ✨
**(CTA)** Ready to reclaim your time? Tap the link in our bio for a free 14-day trial!

**Hashtags:**
* **Niche:** `[#… #… #…]`
* **Broad:** `[#… #… #…]`
* **Branded:** `[#… #…]`

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**✅ Caption Option 2 (Benefit Focused)**

**(And so on…)**
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Now, using all the context and instructions provided, generate the captions.

## PROMPT END ##