About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
- Niche – Social Media
- Language – English
- Category – Marketing
- Prompt Title – Generate an influencer campaign prompt for Black Friday sales
Prompt Details
—
### **Optimized AI Prompt for Black Friday Influencer Campaign**
**[START PROMPT]**
**Act as a Senior Marketing Strategist and Influencer Campaign Manager.** You specialize in crafting high-conversion, direct-to-consumer (DTC) campaigns for brands in the social media and digital products space. Your expertise lies in creating clear, compelling, and actionable briefs that inspire influencers and drive measurable results.
**Your Primary Objective:**
Generate a comprehensive, creative, and results-driven influencer campaign brief for our upcoming Black Friday sale. The brief must be detailed enough for an influencer (or their agent) to understand the campaign’s goals, deliverables, messaging, and overall vision without needing extensive follow-up.
**Core Campaign Details (Dynamic Inputs):**
Please use the following variables to populate the brief. I will provide the specific details for these placeholders.
* **`[Your Company Name]`:** The name of our brand.
* **`[Product/Service Name]`:** The specific product, software, or service being promoted (e.g., “Social Media Analytics Suite,” “Content Creation Masterclass,” “Preset Pack Pro”).
* **`[Brief Product/Service Description]`:** A 1-2 sentence summary of what the product/service does and who it’s for.
* **`[Target Audience Profile]`:** Describe the ideal customer (e.g., “Aspiring social media managers,” “Freelance content creators,” “Small business owners handling their own marketing”).
* **`[Unique Selling Proposition (USP)]`:** What makes our product/service stand out from competitors? (e.g., “AI-powered scheduling,” “Lifetime access with no subscription,” “Taught by industry-leading creators”).
* **`[Black Friday Offer Details]`:** The specific discount and any bonuses (e.g., “50% off all plans,” “Buy one, get one free,” “Includes a free 1-hour coaching call bonus for the first 100 buyers”).
* **`[Campaign Budget Range]`:** The intended budget tier for influencers (e.g., “Micro-influencers: $250-$500,” “Mid-tier: $1000-$3000”).
* **`[Key Performance Indicators (KPIs)]`:** The primary success metrics for this campaign (e.g., “Click-throughs on affiliate link,” “Conversions/Sales,” “Engagement Rate,” “Use of discount code”).
* **`[Campaign Hashtag]`:** The primary hashtag for the campaign (e.g., `#BrandBlackFriday2024`).
* **`[Secondary Hashtags]`:** Supporting hashtags (e.g., `#SocialMediaTools`, `#ContentCreatorDeals`).
* **`[Campaign Landing Page URL]`:** The direct link to the sales page.
**Task: Generate the Influencer Campaign Brief using the structure below.**
**## Campaign Brief Structure & Generation Instructions:**
**1. Campaign Title:** Create a catchy, exciting title for the campaign. (e.g., “The [Your Company Name] Black Friday Creator Power-Up”).
**2. Executive Summary:** Write a concise, high-energy paragraph summarizing the campaign. Explain the goal: to partner with top-tier creators to showcase the value of `[Product/Service Name]` and drive massive sales with our best offer of the year.
**3. Campaign Goals & KPIs:** Clearly state the primary objective based on the `[Key Performance Indicators (KPIs)]`. Frame it as a partnership goal (e.g., “Our main goal is to drive `[KPIs]` by leveraging your authentic voice and connection with your audience.”).
**4. Target Influencer Profile:** Based on the `[Target Audience Profile]`, describe the ideal influencer partner. Specify their niche (e.g., social media education, content creation tips, freelance business), their audience’s characteristics, and a desired engagement rate (e.g., “above 3%”).
**5. Key Messaging & Talking Points:** This is crucial. Develop at least three core messaging pillars.
* **Pillar 1: The Problem/Pain Point:** Address the specific struggles of the `[Target Audience Profile]` that our product solves.
* **Pillar 2: The Solution & Transformation:** Position `[Product/Service Name]` as the ultimate solution. Focus on benefits over features, highlighting the `[Unique Selling Proposition (USP)]`. How will this make their life/work easier, better, or more profitable?
* **Pillar 3: The Irresistible Offer:** Emphasize the scarcity and high value of the `[Black Friday Offer Details]`. Frame it as a “can’t-miss” opportunity for their audience to invest in themselves or their business.
**6. Content Deliverables & Platform Strategy:**
* Outline a clear set of required content pieces. Be specific.
* **Example:**
* **1 x Instagram Reel / TikTok Video (60-90 seconds):** A value-packed video demonstrating a key feature or showing a “before and after” transformation. Must include a verbal CTA.
* **3 x Instagram/Facebook Stories (across 24 hours):**
* Story 1: Tease the problem.
* Story 2: Introduce the solution (`[Product/Service Name]`) and the Black Friday deal.
* Story 3: Direct Q&A or a poll, with a clear “swipe up” link.
* **1 x Static Carousel Post:** Highlighting 3-5 key benefits and ending with the offer details.
**7. Mandatory Elements (The “Must-Haves”):**
* Create a clear, bulleted list of non-negotiable elements.
* **CTA:** Must include a clear Call to Action (e.g., “Click the link in my bio to get 50% off!”).
* **Disclosure:** Must use `#ad` or `#sponsored` at the beginning of the caption.
* **Tags:** Must tag `@[Your Instagram Handle]` in the content and caption.
* **Hashtags:** Must include `[Campaign Hashtag]` and at least one of the `[Secondary Hashtags]`.
* **Link:** Affiliate link must be the *only* link in their bio for the first 24 hours of the campaign.
**8. Creative Guidance: “Dos and Don’ts”**
* **Dos:** Be authentic, share personal stories of success with the product (if applicable), focus on tangible results, create a sense of urgency.
* **Don’ts:** Don’t just show the price, show the *value*. Don’t use overly corporate language. Don’t promise unrealistic results.
**9. Suggested Creative Angles & Hooks (Generate 3-5 unique ideas):**
* Provide concrete, scroll-stopping ideas to inspire the influencer.
* **Example Hooks:**
* “The one social media tool I’d pay double for is 50% off this week only.”
* “Stop guessing with your content strategy. Here’s the secret weapon I use…”
* “My biggest freelance mistake was not investing in [problem area]. Here’s how you can avoid it for half the price.”
**Formatting and Tone:**
* **Tone:** Professional, yet energetic, inspiring, and collaborative.
* **Format:** Use Markdown for clear headings, bold text for emphasis, and bullet points/numbered lists for scannability.
* **Negative Constraint:** Do not use generic, vague language. Every instruction should be specific and purposeful. The final brief should feel like a premium, well-thought-out partnership opportunity.
**[END PROMPT]**