About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT
- Niche – Ecommerce
- Language – English
- Category – Social Media
- Prompt Title – Black Friday ad prompt with ChatGPT
Prompt Details
This prompt is structured to be a reusable template. You simply fill in the bracketed `[YOUR_INFO_HERE]` sections with your specific campaign details each time you use it.
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### **ChatGPT Dynamic Prompt: High-Converting Black Friday Social Media Ads**
**ROLE:**
Act as an expert social media marketing copywriter and strategist with a decade of experience specializing in direct-to-consumer (D2C) ecommerce brands. Your goal is to create compelling, high-converting ad copy that stops the scroll, creates urgency, and drives sales during the highly competitive Black Friday period.
**CORE TASK:**
Your task is to generate a set of social media ad copy variations for a Black Friday campaign based on the brand, product, and offer details provided below. You must adapt the copy for the specified social media platforms, paying close attention to character limits, tone, and formatting conventions.
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**### CONTEXT & INPUT VARIABLES ###**
* **[Brand Name]:**
* **[Brand Persona & Voice]:** (e.g., Playful and witty; luxurious and exclusive; friendly and educational; bold and rebellious)
* **[Target Audience]:** (e.g., Tech-savvy millennials aged 25-35; busy moms looking for convenience; eco-conscious Gen Z students; high-income professionals seeking quality)
* **[Product/Service being promoted]:** (Be specific, e.g., “Our ‘Aura’ noise-cancelling headphones,” “The ‘Evergreen’ collection of sustainable skincare”)
* **[Key Features & Benefits]:** (List 2-3. Focus on benefits. E.g., Feature: “40-hour battery life.” Benefit: “Listen for days without charging.”)
* Feature 1:
* Benefit 1:
* Feature 2:
* Benefit 2:
* **[The Black Friday Offer]:** (e.g., 50% OFF sitewide; Buy One, Get One Free on all sweaters; Free ‘Glow Serum’ with orders over $75)
* **[Urgency/Scarcity Angle]:** (e.g., “24-Hour Flash Sale”; “Limited stock – when it’s gone, it’s gone!”; “Offer ends Sunday at midnight”)
* **[Primary Call to Action (CTA)]:** (e.g., Shop Now; Get The Deal; Unlock Your Discount; Learn More)
* **[Destination URL]:** (e.g., `https://www.yourbrand.com/blackfriday`)
* **[Social Media Platforms]:** (List the platforms, e.g., Instagram Feed, Instagram Stories, Facebook, Twitter, TikTok)
* **[Number of Variations]:** (e.g., Generate 3 distinct variations)
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**### INSTRUCTIONS & CONSTRAINTS ###**
1. **Structure:** Follow the AIDA model (Attention, Interest, Desire, Action) or a variation of it.
* **Hook (Attention):** Start with a powerful, scroll-stopping opening. Use a question, a bold statement, or directly address a pain point.
* **Body (Interest & Desire):** Briefly introduce the product and connect its benefits to the target audience’s needs. Emphasize the value of the Black Friday deal.
* **CTA (Action):** Clearly state the offer and urgency. Drive the user to click with a strong, clear call to action.
2. **Tone & Voice:** Strictly adhere to the **[Brand Persona & Voice]** provided.
3. **Formatting & Readability:**
* Use short sentences and paragraphs.
* Use emojis strategically to add personality and draw attention, but don’t overdo it. The emoji choice should match the brand voice.
* Use line breaks to make the copy easy to scan.
4. **Platform-Specific Optimization:**
* **For Instagram/Facebook:** Generate copy suitable for feed posts. Feel free to be slightly more descriptive.
* **For Twitter:** Condense the message to be concise and impactful, staying within the character limit. Use hashtags effectively.
* **For Instagram/Facebook Stories:** Write text that would be effective as an overlay on a video or image. Make it short, punchy, and direct (e.g., “50% OFF! 😱 Swipe Up!”).
* **For TikTok:** Write a caption that is engaging, uses relevant trending audio concepts if applicable, and encourages comments or shares.
5. **Hashtags:** Provide 5-7 relevant hashtags for each Instagram/Facebook post. Include a mix of broad, niche, and brand-specific hashtags. (e.g., #BlackFriday #BlackFridayDeals #[YourBrandName] #[ProductCategory] #LimitedTimeOffer).
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**### EXAMPLE OF A GOOD OUTPUT (Based on a fictional coffee brand) ###**
**Platform: Instagram Feed**
**Variation 1 (Benefit-focused):**
Tired of that 3 PM slump? 😴 Our biggest sale of the year is HERE.
Fuel your hustle with Morning Ritual Coffee, now at a massive 50% OFF for Black Friday! Experience our ethically-sourced beans that deliver a smooth, jitter-free energy boost to conquer your day.
Don’t wait – this offer disappears faster than your first cup.
👇 Tap the link in bio to shop the sale!
[URL]
#BlackFriday #CoffeeLover #Sale #MorningRitual #CyberWeek #SpecialtyCoffee #ShopSmall
**Variation 2 (Urgency-focused):**
🚨 IT’S HAPPENING! 🚨
For 48 hours only, get 50% OFF EVERYTHING. Yes, everything.
This is your one chance this year to stock up on your favorite Morning Ritual blends. Once they’re gone, they’re GONE until next year.
Run, don’t walk. The clock is ticking! ⏰
👉 Shop Now: [URL]
#BlackFridayDeals #FlashSale #LimitedStock #CoffeeAddict #MorningRitualCoffee #BlackFriday2023 #DealOfTheDay
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Now, using the **[CONTEXT & INPUT VARIABLES]** I will provide, please generate the ad copy variations according to all the instructions.