About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
- Niche – Consumer Insights
- Language – English
- Category – Business
- Prompt Title – AI Agent Prompt for AI-Based Market Research Surveys
Prompt Details
This prompt is designed to generate effective market research surveys for gleaning consumer insights across various AI platforms. It is dynamic, allowing for customization based on specific research needs. It emphasizes clarity, specificity, and adheres to best practices for optimal AI performance.
**Core Prompt:**
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Design a market research survey to gather consumer insights on [Target Product/Service/Category]. The target audience is [Detailed Target Audience Description]. The primary objective of this research is to understand [Specific Research Objectives]. The survey should be designed for [Survey Platform/Distribution Method (e.g., online, email, in-person)].
Consider the following parameters:
* **Target Audience Details:** [Include demographics (age, gender, location, income, education), psychographics (lifestyle, values, interests), and behavioral characteristics (purchasing habits, brand loyalty, media consumption). Be as specific as possible. For example, instead of “young adults,” use “adults aged 18-25 living in urban areas with an interest in sustainable living.”]
* **Research Objectives:** [Clearly define what you want to achieve with the survey. Examples: Identify key drivers of purchase decisions, assess brand perception, gauge customer satisfaction, explore unmet needs, evaluate pricing sensitivity, understand feature preferences.]
* **Survey Length:** [Specify the desired survey length in terms of approximate time to complete (e.g., “5-7 minutes”) or number of questions (e.g., “maximum 15 questions”). Shorter surveys generally yield higher completion rates.]
* **Question Types:** [Specify desired question types (e.g., multiple-choice, rating scales, open-ended, ranking). Provide examples if necessary. Encourage a mix of question types to gather diverse data.]
* **Desired Output Format:** [Specify the desired output format of the survey questions and potential answers (e.g., CSV, JSON, plain text). This ensures compatibility with your analysis tools.]
* **Tone and Language:** [Specify the desired tone and language of the survey (e.g., formal, informal, professional, friendly). The tone should be appropriate for the target audience.]
* **Incentives (Optional):** [If offering incentives for survey completion, clearly specify the incentive and how it will be delivered.]
* **Data Privacy and Ethics:** [Include a statement about data privacy and how the collected data will be used. Ensure ethical considerations are addressed, especially regarding sensitive information.]
Additionally, please:
* **Pre-test Questions (Optional):** If you have specific pre-written questions you’d like to include, provide them here. The AI can integrate them into the survey or suggest improvements.
* **Avoid Leading Questions:** Ensure questions are unbiased and do not lead respondents towards a particular answer.
* **Logical Flow:** Structure the survey with a logical flow, starting with general questions and progressing to more specific ones.
* **Clear Instructions:** Provide clear instructions for each question to avoid confusion.
**Example Prompt Application:**
Design a market research survey to gather consumer insights on plant-based meat alternatives. The target audience is adults aged 25-45 living in the United States, interested in health and wellness, and who have purchased groceries online in the past 6 months. The primary objective of this research is to understand the factors influencing their purchase decisions regarding plant-based meat alternatives. The survey should be designed for online distribution via a survey platform like SurveyMonkey. Survey length should be approximately 5-7 minutes. Include a mix of multiple-choice, rating scales, and open-ended questions. The desired output format is CSV. Maintain a professional yet friendly tone. Offer a chance to win a $50 gift card as an incentive. Include a clear data privacy statement.
**Expected Output:**
The AI should generate a complete market research survey including:
* A set of well-structured questions aligned with the specified parameters.
* Response options for each question (where applicable).
* Clear instructions for respondents.
* A data privacy statement.
* Incentive details (if applicable).
* The survey output in the requested format (e.g., CSV).
By using this dynamic prompt template, you can adapt it to your specific market research needs and maximize the effectiveness of your AI-powered consumer insights gathering. Remember to refine and iterate on the prompt based on the AI’s output to achieve optimal results.
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