About Prompt
- Prompt Type – Dynamic
- Prompt Platform – Google Veo
- Niche – Fragrance
- Language – English
- Category – Branding Campaign
- Prompt Title – VEO 3 Prompt for Perfume Product Launch
Prompt Details
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### **Optimized Google Veo Prompt Template: Dynamic Perfume Launch Branding Campaign**
This dynamic prompt is engineered to be a flexible and powerful tool for generating a series of high-end, cinematic video assets for a new perfume launch. By modifying the variables in the `[DYNAMIC VARIABLES BLOCK]`, you can create multiple variations for different platforms (e.g., Instagram Reels, YouTube Ads, TikTok), target audiences, or A/B testing purposes without rewriting the entire prompt.
The structure is designed to guide Google Veo’s AI by providing a clear narrative, specific visual aesthetics, and technical constraints, ensuring brand consistency and premium quality.
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**[PROMPT START]**
**1. Core Concept & Mood:**
Generate a cinematic, ethereal, and sensory video advertisement for the launch of a new luxury perfume. The core theme is “The Essence of a Moment,” capturing the fleeting, beautiful instant when nature’s elements transform into a sophisticated fragrance. The mood should be serene, intimate, and empowering, evoking a feeling of quiet confidence and natural elegance. The video is a visual poem, not a direct product demonstration until the final reveal.
**2. Dynamic Variables Block (User Defined):**
* **`[Product Name]`**: The name of the perfume (e.g., “Aura Ignis,” “Eclat de Lune”).
* **`[Collection Name]`**: The name of the campaign or collection (e.g., “The Elemental Collection”).
* **`[Key Scent Notes]`**: A list of 3-4 primary fragrance notes, described visually (e.g., “Sun-warmed Sicilian Lemon,” “Velvet Midnight Jasmine,” “Smoked Birchwood”).
* **`[Target Audience Adjective]`**: Adjectives describing the target consumer (e.g., “the modern minimalist,” “the bold artist,” “the serene intellectual”).
* **`[Campaign Slogan]`**: The final tagline for the campaign (e.g., “Wear the Horizon,” “Your Signature, Written in Scent”).
* **`[Product Bottle Description]`**: A detailed visual description of the perfume bottle (e.g., “A heavy, geometric crystal bottle with an obsidian cap and gold-leaf accents, holding a pale amber liquid”).
* **`[Primary Location/Environment]`**: The setting for the video (e.g., “A rain-drenched ancient forest at dawn,” “A sun-drenched Mediterranean cliffside at golden hour,” “A minimalist brutalist architect’s studio with soft morning light”).
* **`[Model/Talent Description]`**: A brief, evocative description of the talent. Focus on mood and aura rather than specific facial features (e.g., “A figure with graceful, strong hands and a confident posture, seen only in silhouette or soft focus,” “A dancer’s silhouette moving through light and shadow”).
* **`[Aspect Ratio]`**: The desired aspect ratio (e.g., “16:9 widescreen,” “9:16 vertical,” “1:1 square”).
* **`[Video Duration]`**: The target length of the video (e.g., “15 seconds,” “30 seconds”).
**3. Scene-by-Scene Breakdown (The Narrative):**
* **(0-3 seconds) Scene 1: The Origin.**
* Extreme macro, slow-motion shot of the first key ingredient from `[Key Scent Notes]` in its natural state within the `[Primary Location/Environment]`. Example: A single droplet of morning dew rolling slowly down a velvety rose petal. The focus is incredibly shallow, with the background beautifully blurred. The lighting is soft and naturalistic.
* **Camera Movement:** Slow, almost imperceptible dolly-in.
* **(3-6 seconds) Scene 2: The Fusion.**
* An abstract, poetic transition. We see visuals representing the other `[Key Scent Notes]`. This is not literal, but elemental. Example: Golden light filtering through tree leaves, suggesting warmth and citrus. A wisp of smoke curling elegantly against a dark background, suggesting a woody note. The shots are intercut with soft, elegant dissolves.
* **Camera Movement:** Gentle, flowing pans and rack focus between elements.
* **(6-10 seconds) Scene 3: The Embodiment.**
* We see the `[Model/Talent Description]`. The focus is on texture and form—the curve of a neck, the texture of silk fabric against skin, the graceful movement of a hand through the air. The talent interacts subtly with an element from the `[Primary Location/Environment]`—running a hand through tall grass, letting water run over their fingertips. Their face is obscured, in profile, or in soft focus, maintaining mystery and allowing the viewer to project themselves into the scene. The mood is one of quiet contemplation and empowerment, reflecting the `[Target Audience Adjective]`.
* **Camera Movement:** Handheld, but very smooth and intimate, following the talent’s movement.
* **(10-13 seconds) Scene 4: The Reveal.**
* The perfume bottle, described in `[Product Bottle Description]`, is revealed. It appears as if formed from the environment itself. It sits on a natural surface (e.g., a moss-covered stone, a sun-bleached piece of driftwood). The lighting hits it perfectly, making the glass and liquid glow. A slow rack focus brings the bottle into sharp, crisp detail. A single, delicate mist of perfume is sprayed into the air, catching the light like magic dust.
* **Camera Movement:** A smooth, deliberate pedestal shot moving up the bottle, culminating in a hero shot.
* **(13-15 seconds) Scene 5: The Brand.**
* Clean, final shot. The bottle is presented centrally or slightly off-center on a minimalist background that complements the `[Primary Location/Environment]`. The product name `[Product Name]` and the `[Campaign Slogan]` appear in a clean, elegant sans-serif font.
* **Camera Movement:** Static, locked-off shot.
**4. Visual & Aesthetic Directives:**
* **Color Palette:** A sophisticated, muted palette derived from the `[Primary Location/Environment]`. Rich, natural tones with one or two subtle accent colors. High dynamic range with deep blacks and soft, glowing highlights.
* **Lighting Style:** Natural, atmospheric, and cinematic. Utilize golden hour or blue hour light. Soft, diffused light with gentle lens flares and bokeh. Feels painterly and intentional.
* **Texture & Detail:** Hyper-realistic, high-fidelity textures are crucial. Focus on details like water droplets, wood grain, fabric weave, and the smooth surface of the glass bottle.
* **Pacing & Editing:** Lyrical and fluid. Use soft dissolves and elegant, well-paced cuts that flow like a memory. The pace should be calm and mesmerizing, building to the final reveal.
**5. Cinematography & Technical Specifications:**
* **Camera Emulation:** Shot on an ARRI Alexa Mini with vintage anamorphic prime lenses to achieve a soft, organic, and cinematic feel with beautiful lens flare characteristics.
* **Resolution:** 4K UHD (3840×2160).
* **Frame Rate:** 24fps for a classic filmic motion blur.
* **Aspect Ratio:** `[Aspect Ratio]`.
* **Video Length:** `[Video Duration]`.
**6. Audio Design:**
* **Music:** Minimalist, ambient electronic music with orchestral elements. Something akin to Nils Frahm or Ólafur Arnalds. The track should be emotionally resonant but not overpowering.
* **Sound Effects (SFX):** Heightened, ASMR-like natural sounds. The whisper of wind, the soft crackle of wood, a single water drop, the subtle rustle of silk fabric, the satisfyingly soft *click* of the perfume cap.
* **Voiceover:** No voiceover. The visuals and soundscape tell the entire story.
**7. Negative Prompts (Exclusions):**
* No harsh lighting, no fast cuts, no jarring camera movements.
* No on-screen text except for the final product name and slogan.
* No direct-to-camera addresses or visible lip-syncing.
* No cluttered backgrounds or distracting elements. Maintain a minimalist and focused aesthetic.
* Avoid showing a full, clearly identifiable face of the model.
**[PROMPT END]**
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### **Example Prompt in Practice**
Here is the above template filled out for a specific, fictional perfume launch campaign aimed at Instagram Stories.
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**[PROMPT START]**
**1. Core Concept & Mood:**
Generate a cinematic, ethereal, and sensory video advertisement for the launch of a new luxury perfume. The core theme is “The Essence of a Moment,” capturing the fleeting, beautiful instant when nature’s elements transform into a sophisticated fragrance. The mood should be serene, intimate, and empowering, evoking a feeling of quiet confidence and natural elegance. The video is a visual poem, not a direct product demonstration until the final reveal.
**2. Dynamic Variables Block (User Defined):**
* **`[Product Name]`**: “Silvan Whisper”
* **`[Collection Name]`**: “The Terrene Collection”
* **`[Key Scent Notes]`**: “Rain-soaked Oakmoss,” “Delicate Wild Violet,” “Warm Cardamom Spice.”
* **`[Target Audience Adjective]`**: “the serene intellectual.”
* **`[Campaign Slogan]`**: “Listen to the Earth.”
* **`[Product Bottle Description]`**: “A minimalist, dark green-tinted recycled glass bottle, cylindrical and heavy, with a hand-carved walnut wood cap. The liquid inside is crystal clear.”
* **`[Primary Location/Environment]`**: “A rain-drenched ancient forest at dawn, with thick mist weaving through giant redwood trees.”
* **`[Model/Talent Description]`**: “A figure with elegant, long fingers and a calm, deliberate posture, wearing a simple, dark linen dress. Seen only in silhouette or through misty foliage.”
* **`[Aspect Ratio]`**: “9:16 vertical”
* **`[Video Duration]`**: “15 seconds”
**3. Scene-by-Scene Breakdown (The Narrative):**
* **(0-3 seconds) Scene 1: The Origin.**
* Extreme macro, slow-motion shot of glistening raindrops clinging to a piece of “Rain-soaked Oakmoss” on a tree branch in “A rain-drenched ancient forest at dawn.” The focus is incredibly shallow, with the misty forest beautifully blurred. The lighting is soft, grey morning light.
* **Camera Movement:** Slow, almost imperceptible dolly-in.
* **(3-6 seconds) Scene 2: The Fusion.**
* An abstract, poetic transition. We see an ultra-close-up of a single “Delicate Wild Violet” petal unfurling in slow motion. This dissolves into a shot of “Warm Cardamom Spice” pods releasing a gentle, visible wisp of fragrant steam against the dark, earthy background of the forest floor.
* **Camera Movement:** Gentle, flowing pans and rack focus between elements.
* **(6-10 seconds) Scene 3: The Embodiment.**
* We see the “figure with elegant, long fingers” described. Her hand gently traces the bark of a massive redwood tree. The focus is on the texture of the bark and the skin. The figure is a silhouette against a shaft of light breaking through the mist. Her movements are slow and respectful, embodying the “serene intellectual” persona.
* **Camera Movement:** Handheld, but very smooth and intimate, following the hand’s movement.
* **(10-13 seconds) Scene 4: The Reveal.**
* The “Silvan Whisper” perfume bottle, with its “dark green-tinted recycled glass and hand-carved walnut wood cap,” is revealed. It sits on a mossy, ancient tree root. The dawn light catches the edges of the glass. A slow rack focus brings the bottle into sharp, crisp detail. A single, delicate mist of perfume is sprayed into the air, mingling with the forest mist.
* **Camera Movement:** A smooth, deliberate pedestal shot moving up the bottle, culminating in a hero shot.
* **(13-15 seconds) Scene 5: The Brand.**
* Clean, final shot. The bottle is presented centrally against a dark, out-of-focus forest background. The product name “Silvan Whisper” and the slogan “Listen to the Earth.” appear in a clean, elegant sans-serif font.
* **Camera Movement:** Static, locked-off shot.
**4. Visual & Aesthetic Directives:**
* **Color Palette:** A sophisticated, muted palette of deep forest greens, charcoal greys, and earthy browns, with the pale purple of the violet as a subtle accent. High dynamic range with deep blacks and soft, glowing highlights from the mist.
* **Lighting Style:** Natural, atmospheric, and cinematic. Utilize the soft, diffused light of a misty dawn. Feels painterly and intentional.
* **Texture & Detail:** Hyper-realistic, high-fidelity textures: wet moss, rough bark, smooth glass, carved wood.
* **Pacing & Editing:** Lyrical and fluid. Use soft dissolves that mimic the movement of mist.
**5. Cinematography & Technical Specifications:**
* **Camera Emulation:** Shot on an ARRI Alexa Mini with vintage anamorphic prime lenses.
* **Resolution:** 4K UHD (3840×2160).
* **Frame Rate:** 24fps.
* **Aspect Ratio:** 9:16 vertical.
* **Video Length:** 15 seconds.
**6. Audio Design:**
* **Music:** A single, sustained, low-register piano note with ambient forest sounds.
* **Sound Effects (SFX):** Heightened, ASMR-like sounds: the gentle patter of rain on leaves, a distant bird call, the soft rustle of linen, the satisfyingly soft *click* of the walnut cap.
* **Voiceover:** No voiceover.
**7. Negative Prompts (Exclusions):**
* No harsh lighting, no fast cuts, no jarring camera movements.
* No on-screen text except for the final product name and slogan.
* No direct-to-camera addresses.
* No cluttered backgrounds.
* Avoid showing a full, clearly identifiable face of the model.
**[PROMPT END]**