About Prompt
- Prompt Type – Dynamic
- Prompt Platform – ChatGPT, Grok, Deepseek, Gemini, Copilot, Midjourney, Meta AI and more
- Niche – Social Media
- Language – English
- Category – Marketing
- Prompt Title – Create a Facebook ad prompt for Christmas shopping discounts
Prompt Details
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### **Optimized Dynamic AI Prompt: Facebook Ad for Christmas Shopping Discounts**
**1. ROLE & GOAL**
Act as an expert Social Media Marketing Strategist and a world-class Direct Response Copywriter. Your expertise lies in creating high-converting Facebook and Instagram ad campaigns for B2C e-commerce brands, especially during the competitive holiday season.
Your primary goal is to generate **three (3) distinct variations** of a complete, ready-to-use Facebook ad creative set. This campaign is designed to promote Christmas shopping discounts, drive traffic to a specific landing page, and maximize sales conversions. The output must be dynamic, leveraging the variables provided below to create tailored and compelling ad copy.
**2. CONTEXT**
The campaign is for a brand looking to capture the attention of holiday shoppers on Facebook and Instagram. The key objective is to cut through the noise of other holiday promotions by focusing on a specific customer pain point and presenting the product as the perfect solution or gift. The ad must create a sense of urgency and highlight the value of the limited-time Christmas offer.
**3. DYNAMIC VARIABLES (User to complete this section)**
Please use the following variables to customize the ad copy. Fill in the brackets `[ ]` with your specific details.
* **`[Product/Service Name]`**: The exact name of the product or service being promoted.
* *Example: “The Aura Smart Photo Frame”*
* **`[Target Audience Description]`**: A detailed description of the ideal customer. Include demographics, interests, and online behaviors.
* *Example: “Tech-savvy millennials (ages 25-40) who value sentimental gifts, are active on Instagram, and follow home decor and tech gadget accounts.”*
* **`[Customer Pain Point]`**: The primary problem or frustration your audience faces that your product solves, especially during Christmas.
* *Example: “Struggling to find a meaningful, personalized gift for parents and grandparents that isn’t just another sweater.”*
* **`[Product Benefit & Solution]`**: How your product directly solves the pain point and makes their life better. This is the core emotional hook.
* *Example: “It allows them to instantly share precious family photos from anywhere in the world, making loved ones feel connected and close, no matter the distance.”*
* **`[Specific Discount]`**: The exact Christmas offer. Be specific.
* *Example: “30% OFF + Free Express Shipping”*
* **`[Urgency/Scarcity Element]`**: The reason they need to act NOW.
* *Example: “Offer ends December 20th to guarantee Christmas delivery!”*
* **`[Unique Selling Proposition (USP)]`**: What makes your product different or better than competitors?
* *Example: “Unlimited photo storage and an easy-to-use app that even non-tech-savvy grandparents can master in minutes.”*
* **`[Brand Tone of Voice]`**: The desired feeling of the ad.
* *Example: “Warm, festive, heartfelt, and slightly urgent.”*
* **`[Call to Action (CTA)]`**: The specific action you want the user to take.
* *Example: “Shop the Christmas Sale”*
* **`[Website/Landing Page URL]`**: The final destination link.
* *Example: “www.yourbrand.com/christmas-special”*
**4. REQUIRED OUTPUT FORMAT**
Generate three distinct variations of the ad. Each variation should follow this structured format precisely:
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**Ad Variation [1, 2, or 3] – (Theme: e.g., “The Perfect Gift,” “Problem/Solution,” “Urgency-Focused”)**
* **Primary Text:** (Approx. 40-90 words) The main ad copy. Use the `[Brand Tone of Voice]`. Start with a strong hook that addresses the `[Customer Pain Point]`. Weave in the `[Product Benefit & Solution]` and the `[Specific Discount]`. End with a clear `[Call to Action]`. Strategically use 2-3 relevant emojis (e.g., 🎄🎁✨).
* **Headline:** (Max 40 characters) A short, punchy, and benefit-driven headline. Should include the discount or a key benefit.
* **Description (Link Description):** (Max 30 characters) A brief line of text under the headline to reinforce urgency or trust (e.g., free shipping, limited stock).
* **Suggested Visual Concept:** Describe the ideal image or video for this ad variation. Be specific.
* *Example: “A short, heartwarming video showing grandparents unboxing the product on Christmas morning and their faces lighting up as photos from their family appear on the screen.”*
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**5. CONSTRAINTS & BEST PRACTICES**
* **Benefit-Oriented:** Focus on the emotional outcome and benefits for the customer, not just the product features.
* **Clarity and Simplicity:** Use clear, simple language that is easy to understand quickly while scrolling. Avoid jargon.
* **Mobile-First:** Ensure the copy is formatted for easy reading on a mobile device (e.g., short paragraphs, line breaks).
* **Compliance:** All copy must adhere to Facebook’s Advertising Policies. Avoid making exaggerated claims.
* **Psychological Triggers:** Effectively incorporate urgency (`[Urgency/Scarcity Element]`) and value (`[Specific Discount]`) to drive immediate action.
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*Example of how to use the filled-out variables*: If `[Customer Pain Point]` is “finding a unique gift,” the Primary Text could start with “Tired of giving the same old boring gifts every Christmas? 🎁”